Skills Validation

Would you trust a person that says they’re a doctor? Is someone recognized as a doctor because they’re passionate about medicine? Or would you hire a doctor that has passed the necessary medical boards, tests, and requirements set out by a regulating body? I think we can all agree on what the answer is. Why is this being discussed in an auto detailing blog, though?

Auto detailing was, for years, either a body shop that polished your vehicle for you, the neighborhood kids that washed your car, or a guy that came to your office space once a month to clean cars. That, however, is in the process of change. People differentiate themselves by saying they have ‘passion’ or are ‘perfectionists’. That’s fine. It’s marketing. But do they really know what they’re doing?

Detailing is in the process of becoming a recognized trade. As such, it will be along the same lines as an electrician, plumber, or mechanic; and will require testing to become one.

It is still possible to recognize a skilled and qualified detailing professional while official government testing and regulation is in the works by asking if they are either recognized by the International Detailing Association (IDA) as ‘Certified’ or ‘Skills Validated’? Why is this important, though?

The International Detailing Association (IDA) is the acting governing body of the detailing industry; much akin to ASE (Automotive Service Excellence) Certification for Mechanics. The IDA consists of industry professionals that make up an executive board. This board organizes and holds training, certification, and continued education events to ensure that detailing professionals meet, exceed, and stay current with industry best practice in order to ensure that people are receiving professional care for their vehicles that complies with industry standards. In essence, they’re making sure that people aren’t receiving substandard care for their vehicles and creating a way to differentiate between trained professionals and those that are not.

Look for an IDA Membership Logo, Skills Validation, or Certified Detailer to know that you’re receiving work and skill that has been scrutinized by industry professionals as a way to ensure that you’re receiving quality work. Don’t settle for anything less because we all know that “a sweet deal is often times met with the bitter taste of poor quality”.

Why Passion is Necessary but Not Sufficient

A few years back I was at a Cars and Coffee event. I struck up a conversation with a local area detailer that I had known of for some time but never formally met. We talked about business and then the conversation took a turn when we mentioned how we got started.

This detailer spoke about how they had a passion for cars and so they jumped right into detailing. They spoke of an experience where they took a project they had little experience with. This lack of experience and responsibility resulted in an incident and $4,000 worth of damage to the owners vehicle. The individual was not also currently insured. Reasonably so, the client was upset; to say the least. This incident eventually almost ended up in court.

Why do I say lack of responsibility? Merriam-Webster defines responsibility in part as: “able to answer for one's conduct and obligations”; obligations being the keyword.

Business owners have the obligation to provide the best services that people can trust. Clients carry trust for business owners that we know what we are doing and are able to deliver the products and results that we promise. To do otherwise is deceptive, irresponsible, and unethical.

That is why passion in business is not enough. You need to know what you’re. I personally have a passion for medicine but that doesn’t make me a doctor. The only way to become a doctor is through proper training, testing, and licensure. Otherwise, your an enthusiast.

The same applies for detailing. You need skill, training, and licensure. From there you can gain experience. Otherwise, your an enthusiast. And for enthusiasts that run businesses there is always a cost to experience. That cost come in many forms. It can be using the wrong cleaner that results in damage to delicate leather or using steam to clean a headliner, which results in a sagging headliner and the cost of repair. This cost comes in many forms and is both a learning experience for them and for you. We’ve taken that cost out of the equation by obtaining proper training, testing, and licensure that we then perfect through experience.

Passion is necessary but not sufficient to produce quality results and safely cleaned vehicles without damage. Only through prior training, licensing, and experience away from client’s vehicles can a person combine passion and training to give proper care and results without the learning curve and mistakes.

Take care in who you choose because not all detailers are equal when it comes to what you’ll get (or have to deal with).

Training and Certification

The world of education and how people learn is changing. It used to be that one would attend a college, university, or technical training college to become proficient in a given field of study. Now, with the prevalence of online learning, it seems that you can learn just about anything about well… anything. That includes automotive detailing.

This is great because it allows professionals with all kinds of experience to share their knowledge and expertise with others in the field. This allows for more people to learn about the field and become trained in automotive detailing and offers more choices in the market. But how do you choose a good Detailing company from among all the ones on the market?

This post will give you some helpful tips and hints on what to look for when you’re looking to have your car detailed.

Licensed and Insured

This goes without saying but still needs to be said. Detailing (or any business for that matter) needs to be licensed with the state in which they’re conducting business and they need to carry insurance that is up to date and sufficiently covers any liability for work they are performing. Please, ask if they are licensed and insured. This is to protect both parties should something go wrong, in which case you’re covered if it does. I’ve heard too many stories of people that don’t have insurance and something goes wrong. It’s never pretty and usually both parties end up on the losing side. So just check,

Trained

Automotive and Marine Detailing is governed by the International Detailing Association (or IDA for short). The IDA serves as a certification and training organization to ensure a detailer or detailing business meet industry best practices and standards when it comes to providing detailing services. This is accomplished through a series of ten written exams and a hands on component to ensure that the individual or business meets those standards when performing a detailing service..

There is in fact a proper way to clean and care for the materials on both the inside and outside of a car and proper training and certification through the IDA further goes to show that an individual or company is dedicated to providing the best possible service.

That doesn’t mean that a company who is not certified isn’t capable of providing a good service but certification does function as a guide post to hopefully avoid a service that may not meet your expectations.

Professional Demeanor

It is often the case that people who start a detailing business start small but that doesn’t mean that they aren’t capable of providing a professional service or customer experience. Do they have a uniform or collared shirt? Are they clean and presentable? What is your experience like speaking with them over the phone? Etc.

There are different styles to how a company or individual conducts business and some market to different needs within the detailing industry and so it does come down to personal preference in some cases but always do check for a professional experience and look.

Pricing

Do you really get what you pay for? The answer is both yes and sometimes. It has been my experience that budget detailing companies don’t last. It should be noted that at times it’s necessary to enter a market at a lower price point as a way of attracting customers but it is also often the case that low prices and good quality don’t go mutually hand in hand for long.

If you’re on a budget then ask if a company is currently offering a promotion or discount for multiple vehicles. Sometimes you can find a diamond in the rough with great quality and lower cost but they often don’t last.

Does that mean that all high end detailing services are worth the cost:? Yes and no and it depends what you’re looking for. Some companies do use better quality products and that can be reflected in their pricing; in which case you are getting what you pay for. But, that doesn’t mean that if you’re paying more for a similar service that you are essentially getting more. You could be paying for the name or other things such as that but it has been my experience that you do get what you pay for (within reason).

Other Factors

Some companies contribute to causes that may align with what a consumer likes. Some detailing businesses are listed as green or environmentally friendly. This can mean a lot of some consumers and so check for that if you are interested or find that important in a business. Some businesses contribute to community causes such as donating services, doing food drives, or coat drives. They often offer discounts for these types of things if you participate so you may want to look for those as well if you feel like contributing to a cause and getting a bit of a discount at the same time.

Online Reviews

Online reviews are helpful and can often lead to great finds on the internet. Look for what appear to be honest, genuine, and helpful responses. Some people are never happy and will leave a negative review no matter what. Others may leave a review because of an incentive for leaving a review. There is nothing wrong with this as long as the incentive isn’t for a positive review. Reviews should be impartial and honest so look for that as well even though it can be a bit to tease out sometimes. It’s often not the case but sometimes can be.

Summation

It’s easier than ever to find things online but look for things that are necessary such as being licensed and insured. Also look for things such as training, and multiple good quality reviews. If in doubt, give them a call and ask questions. Most companies and individuals are more than willing to answer your questions so give them a call to help you make a better and more informed decision about which detailing service to choose.

Truth and Transparency in Detailing

Welcome!

Hello and hearty welcome to Brite Detailing!

Consider this an introductory blog where we will explore the basics and terminology of Automotive Detailing (and Detailing in general) so that consumers can make educated decisions when choosing a Detailer. Over time, you will become familiar with the process and terminology of detailing and will better know what questions to ask and what to look for when looking to have your car(s) detailed. Today we’ll cover the wash.

Basics

We’ll start with the basics about what is included in a detail and what it means to detail a vehicle. Merriam Webster defines ‘detailing’ as “the act or process of meticulously cleaning and refurbishing an automobile”.

Seems pretty simple. But how exactly is this done and what is the process that (generally) goes into it?

The Wash

Washing a car is the most effective way to keep the exterior of your vehicle looking new(er) and to maintain the paint. Washing a car should generally include the following steps with a few exceptions:

  • Pre-Wash Rinse

  • Pre-Wash Soak

  • Two Bucket Wash

  • Rinse

  • Dry

The exceptions are generally applied in areas that have water or runoff restrictions. Detailers meet these restrictions by implementing a wash water recovery system. This usually involves a wash mat that collects any runoff that is then collected and disposed of according to local, state, or federal regulations that are dictated by where they reside or due business. The other way that is excepted is with the use of rinseless wash.

Pre-Wash Rinse

The pre-wash rinse is often accomplished with the use of a hose nozzle or the use of a pressure washer. This removed what is called “loose dirt”. Loose dirt comes off with the use of water. Semi-Bonded dirt is requires the use of a towel or wash mitt to remove but that will generally come off. Bonded dirt or contaminants require the use of something called a clay bar to remove. That will be covered later.

Pre-Wash Soak

A pre-wash soak uses what is called a foam cannon or a foam attachment. These work by mixing water with a wash soap to create a foam, which then is used to coat the car. The foaming action and type of soap used start the breakdown process of dirt and contaminants on the surface of the car and provide a layer of lubrication to help make sure that loosened dirt doesn’t scratch your car during washing.

Two Bucket Wash

The two bucket wash system is ideal for washing and isolating dirt that is removed from your car. Traditionally, you had a wash bucket with soap and water. The two bucket method still uses the wash bucket but also uses a rinse bucket. The rinse bucket is used to catch and contain the dirt that is removed from the car as you wash so that the removed dirt isn’t reintroduced into your wash bucket and then back onto the car as you wash so that you’re removing dirt and not putting it back on as you wash. It also helps keep scratches down.

Rinse

Rinsing helps removed the leftover soap suds so that they don’t dry on your vehicle and form spots. Some Detailers use what is called a “de-ionized” rinse. A de-ionized rinse used water that has gone through a purifier hooked to the water source. This purifier removed hard water contaminants and essentially pure. This pure water can be allowed to air dry without the need for drying by hand as it contains nothing that would form water spots (minerals) as water spots are mineral deposits left over once water has evaporated. These systems are expensive though, and generally not utilized.

Dry

The drying step is done with the use of clean and plush microfiber towels. The microfibre picks up the water more effectively and is softer, which results in a scratch free dry. The use of beach towels for drying is not recommended.

Rinseless Wash

A rinseless wash is ideal for vehicles that are not heavily soiled. A rinseless wash solution is applied to the vehicle and allowed to dwell for several minutes. The solution encapsulates the dirt or dust and is then wiped off with a wet microfibre towel. The rinseless wash solution doesn’t require rinsing (hence the name), which in turn reduces water consumption. When done correctly, this is a very effective way to wash your vehicle.

Conclusion

This is a basic coverage of washing and the steps that are included. You can use the knowledge of these steps to help you choose a detailer for your vehicles. Ask them if they follow this method and how they will go about washing your car. This can help you avoid individuals or companies that may not do a great job so that you can receive the best service and outcomes for your time and investment.